Skip to Primary Navigation

Meta defends using “guardrails” to protect its high spending advertisers

Meta logo
News about Meta’s “guardrails” emerged after FT saw internal documents from 2023. Photo: Ezra Acayan/Getty Images

Seven guardrails introduced to prevent incorrect flagging of content from some top-spending advertisers.

Meta has said its use of “guardrails”, a practice it says was aimed at preventing the incorrect flagging of content from some of the top advertisers on the platform, has been public knowledge and does not mean those spending the most get free rein.

The Financial Times has reported that

Get full access, free for a month

This is a Premium article. Start your 28-day free trial to continue reading and access all content on GRIP – no payment details required.

What’s included:

  • Every new article, plus our 5,000+ archive
  • Daily regulatory insight and guidance
  • Exclusive interviews and in-depth analysis
  • Coverage of industry-leading events and conferences
  • All podcasts and videos, featuring industry experts
  • The full set of Rules Navigator tools
  • An ad-free experience