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Rethinking decision-making: Rory Sutherland on AI, human behavior, and original thinking

Rory Sutherland with Sherif Malak, Shoosmiths, presenting the JPAC award to Paul Obanya, Moonpig.
Rory Sutherland with Sherif Malak, Shoosmiths presenting the JPAC award to Paul Obanya, Moonpig. Photo: Shoosmiths

Advertising legend Rory Sutherland, Vice Chairman Ogilvy Group enthralled the audience at the Data Insights x Shoosmiths conference.

“My interest here is really in the interaction between AI and humans and the extraordinary importance in human decision-making with context plays,” said Rory Sutherland, opening a fascinating session the event organized by Shoosmiths.

His remarks delved into the fascinating interplay between AI and human decision-making, highlighting the crucial role

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