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Under the finfluence – the effects of social-media-driven investment

DJ Khaled (2nd from left) and Floyd Mayweather (2nd from right)
DJ Khaled (2nd from left) and Floyd Mayweather (2nd from right). Photo: Kevork Djansezian/Getty Images

A reliance on social media for investment advice has led to some concerning results, says Howard Fischer.

While celebrities and lifestyle gurus are perhaps most known for hawking beauty aids, diet fads, and healthcare and wellness products, they have increasingly turned to promoting investment strategies.

Their recommendations are taken to heart by Generation Z – those born between 1997 and 2012 – who are notoriously leery ofpoll by Gallup indicated