The Australian Competition and Consumer Commission (ACCC) has initiated Federal Court proceedings against Bupa HI Pty Ltd (Bupa). The health insurer has agreed to a proposed penalty of A$35m ($23m) for widespread breaches of Australian Consumer Law. Bupa has admitted to engaging in misleading or deceptive conduct and unconscionable conduct,
Bupa fined A$35m in Australia for misleading customers in health insurance claims

Bupa admits to misleading thousands of health insurance customers and unconscionably denying legitimate claims over more than five years.
