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Bupa fined A$35m in Australia for misleading customers in health insurance claims

BUPA store sign on building exterior, store frontage
Photo: Peter Dazeley/Getty Images

Bupa admits to misleading thousands of health insurance customers and unconscionably denying legitimate claims over more than five years.


The Australian Competition and Consumer Commission (ACCC) has initiated Federal Court proceedings against Bupa HI Pty Ltd (Bupa). The health insurer has agreed to a proposed penalty of A$35m ($23m) for widespread breaches of Australian Consumer Law. Bupa has admitted to engaging in misleading or deceptive conduct and unconscionable conduct,