Skip to Primary Navigation

FTC alleges substance abuse clinic used online ads to pose as other clinics

Photo: Getty Images

Evoke Wellnesss and two of its executives sued by the regulator for the use of deceptive Google search ads and telemarketing.

In a case that offers fascinating insight into the world of online advertising the FTC alleges that Evoke Wellness LLC (Evoke) “tricked consumers into contacting Evoke’s call center” by posting deceptive search ads.

The FTC cites an unnamed industry study that indicates that over 85% of those seeking addiction

Evoke

Get full access, free for a month

This is a Premium article. Start your 28-day free trial to continue reading and access all content on GRIP – no payment details required.

What’s included:

  • Every new article, plus our 5,000+ archive
  • Daily regulatory insight and guidance
  • Exclusive interviews and in-depth analysis
  • Coverage of industry-leading events and conferences
  • All podcasts and videos, featuring industry experts
  • The full set of Rules Navigator tools
  • An ad-free experience