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FCA proposes stronger rules to tackle deceptive financial marketing

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The Financial Conduct Authority (FCA) wants to protect consumers from questionable adverts by unauthorised firms.

The FCA is stepping up its regulatory work to protect consumers from illegal, unfair or misleading financial promotions. Firms must now demonstrate that they have the right expertise for the financial promotions they wish to publish.

Under current legislation, any FCA-authorized firm can approve financial promotions on behalf of any