Google given ‘strategic market status’ by UK competition regulator

The CMA has said the decision was made following extensive consultation and after Google met legal tests.

The UK’s Competition and Markets Authority (CMA) has confirmed that internet search giant Google has met the legal tests to be given strategic market status (SMS) in online search and advertising services in the country.

The confirmation means that UK regulators will now be able to intervene and impose certain

Free Trial

Register for free to keep reading.

To continue reading this article and unlock full access to GRIP, register now. You’ll enjoy free access to all content until our subscription service launches in early 2026.

  • Unlimited access to industry insights
  • Stay on top of key rules and regulatory changes with our Rules Navigator
  • Ad-free experience with no distractions
  • Regular podcasts from trusted external experts
  • Fresh compliance and regulatory content every day
Register for free Already a member? Sign in