Love Island star Sharon Gaffka joins UK regulators in campaign to curb finfluencer abuse

Initiative is part of global move to crack down on celebrity promotion of financial products.

Social media influencers are being told “if in doubt, don’t promote” in a new joint campaign by UK regulators the FCA and the Advertising Standards Authority (ASA).

The regulators have teamed up with Sharon Gaffka, former star of global reality TV show Love Island, to educate so-called finfluencers

Growing

Free Trial

Register for free to keep reading.

To continue reading this article and unlock full access to GRIP, register now. You’ll enjoy free access to all content until our subscription service launches in early 2026.

  • Unlimited access to industry insights
  • Stay on top of key rules and regulatory changes with our Rules Navigator
  • Ad-free experience with no distractions
  • Regular podcasts from trusted external experts
  • Fresh compliance and regulatory content every day
Register for free Already a member? Sign in