Understanding the CMA’s new consumer protection enforcement powers

The CMA has finalized its guidance on its new consumer protection enforcement powers under the DMCCA, effective from April 6, 2025.

The Digital Markets, Competition and Consumers Act 2024 (DMCCA) introduced significant changes to the consumer law landscape, including granting the UK’s Competition and Markets Authority (CMA) the ability to enforce consumer law directly against businesses, without having to go to court, and updating the list of banned unfair commercial practices (UCPs).

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