Skip to Primary Navigation

Skip to main content

Three reasons why the EDPB “consent or pay” opinion lets Meta off the hook

App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
Photo: Getty Images

Sherif Malak | Shoosmiths, Alice Wallbank | Shoosmiths

4 min read
 Click to share on Facebook (Opens in new window/tab) Click to share on Twitter (Opens in new window/tab) Click to share on LinkedIn (Opens in new window/tab) Click to share on WhatsApp (Opens in new window/tab)

Do social media users have a fair choice between giving up their privacy and paying a subscription fee? Read on for reasons to be cheerful, 1, 2, 3!

What matters

Any business using digital advertising in Europe will be affected by the EDPB position on subscription models.

What matters next

The biggest platforms are not being compelled to offer free services without personalized ads – for now. But change is certainly coming and ad strategies will be affected.

, , , , , , , , , , , ,