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CMA investigates online pricing practices in eight businesses

A banner displaying a 50% sale offer
Alleged offences include firms misleading customers about so called “limited time offers.” Photo: Pablo Cuadra/Getty Images

Hameed Shuja

2 min read
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The regulator has also written to 100 businesses raising concerns over how they charge additional fees and the sales tactics they use.

The UK’s Competition and Markets Authority (CMA) has opened separate investigations into eight businesses over alleged violations of the Digital Markets, Competition and Consumers Act (DMCCA).

Allegations include possible breaking of the consumer law due to the way these businesses set up their online prices, and the sales tactics and

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