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Meta defends using “guardrails” to protect its high spending advertisers

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News about Meta’s “guardrails” emerged after FT saw internal documents from 2023. Photo: Ezra Acayan/Getty Images

Seven guardrails introduced to prevent incorrect flagging of content from some top-spending advertisers.

Meta has said its use of “guardrails”, a practice it says was aimed at preventing the incorrect flagging of content from some of the top advertisers on the platform, has been public knowledge and does not mean those spending the most get free rein.

The Financial Times has reported that

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